Over the years we have developed a number of principles that guide our catalog work. Their application consistently produces catalogs that get noticed, get used and stimulate sales. These principles produce catalogs that work.
Consider just a few:
Your customer has a number of catalogs from which to choose. Unless he is on the web—where he has perhaps thousands of potential suppliers. But if your catalog is designed with the customer in mind—delivers what they need a clean, clear presentation—it’s the first one they grab. That’s where you want your catalog to be—first
Find it fast
Your catalog’s index, search function, table of contents and site map are not afterthoughts—they are critical components of a working catalog. A strong program includes all the tools that help customers find what they want. Our indexes for example include proper names, common names; nick names and even industry slang terms—any term meaningful to your customer. Everything your customer needs to find product fast.
For a catalog to work it must be complete. Include everything you intend to sell your prospects and customers. You cannot sell what you don’t show.
And more than you need
A working catalog includes lots of useful information—charts and graphs, conversion tables [which you can automate in a web catalog] usage charts and application tips, you name it—if its reference material your customer can use, it has value in a working catalog.
There are many more principles to a working catalog— things that guide design, content, user friendliness, the paper on which its printed, even the background colors of a web page—ask us about it, we are always happy to talk.