Industrial products serve well-defined markets. In such an environment smart, focused marketing provides an enormous advantage. Take a look . . .

Catalog takes off
This catalog began generating orders as soon as the mail dropped. Why? Because the message is clear, the graphics are engaging and we blew past the competition. It's a winner.

Make sparks fly.There's often drama in production, so let your customers see it. This photo launched a new company division, sparked press interest and made very clear who's got the new robotic steel-plate cutter. It worked.

Keep it simple The most powerful message is often the simplest. Muller and Smith promotions are clear, concise and allow customers to select products quickly and easily—as this one does.

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